Marketing the integrated team - A toolkit for teamwork and brand-building (BG 1/2005)
Takes the ideas of the integrated team beyond current thinking.
The report aims to provide five tools for teams to help in setting up, focussing on customer value and aligning member's goals, tracking customer needs as they change, branding the team and ensuring that the team delivers on its promises
Discusses how an integrated team can successfully develop and market its services, so as to become a profitable commercial activity beyond the life of the project on which it is currently working.
More Information
| Publisher | BSRIA |
| Authors |
Meyer Holley A.
King A. et al. |
| Published | March 2005 |
| Number of books in set | 1 |
| Pages | 47 |
| ISBN | Old 0860226239 New 9780860226239 |

